Marketing

Marketing: Top Picks

HubSpot: Marketing Resources
Access free resources that include eBooks, data, and a collection of upcoming and archived internet marketing webinars on a variety of topics, from blogging, to search engine marketing, to press releases.

Facebook for Business
There are over 900 million people on Facebook. Learn how to reach the right audience for your business and turn them into customers.

Social Media Quickstarter
The folks at Constant Contact have created a simple collection of guides to get you building online social connections fast, in a way that’s super easy.

Advertising Your Business
Anyone can create an advertising plan, but only a few can create a cost-effective media plan that produces a good number of higher quality leads that convert into sales.

eMarketer
Founded in 1996, New York-based eMarketer is the leading independent source for statistics, trend data and original analysis covering every aspect of the Internet, e-business and emerging technologies.

ESRI LIfestyles
Enter the Zip codes where your customers live and find out about the leisure activities, buying preferences, and lifestyle choices in their neighborhood.

HubSpot: Social Media Marketing Hub
Comprehensive Social Media Marketing Resources-Social media can be used for more than just connecting with friends. Use the resources on this page to learn how to use social media as a tool to help achieve your business and marketing goals. For specific resources on individual channels, check out our Facebook, Twitter and LinkedIn Marketing Hubs.

Mplans.com: Marketing Calculators
Free marketing calculators that include cash flow, starting costs, break even, and website ROI and conversion rates.

Mplans.com: Marketing Plans
In addition to Sample Plans, you’ll find a list of resources arranged by categories that include How Tos, Resources, and Blogs.

SBA: Developing a Marketing Plan
A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately.

SBA: Marketing
Done well, marketing is a great way to promote your small business. It requires an integrated approach to a variety of activities that goes beyond advertising your product. For example, the way you describe your product or service is also a form of marketing. This section is a brief overview of concepts and topics to make your marketing efforts more effective.