Fairfield Homes & Land

Saturday, November 2nd, 2019

As you exit off of I-45 and go west on Highway 84, you will see the sprawling business of Fairfield Homes and Land on the left. With an impressive number of manufactured homes on-site to choose from, interested buyers will find great customer service and knowledgeable staff ready to assist them with their decision making. Dwayne Somerville and Jay Welch purchased Fairfield Homes & Land in October 2012. They offer manufactured homes built to the purchaser’s specifications or homes ready to deliver available on-site. An impressive show room allows shoppers the opportunity to experience the many choices available to them in purchasing a modern manufactured home.

In January 2013, Dwayne approached Business Advisor, Amy Freeman, with the SBDC. As an owner of a newly acquired business, his goals were to increase traffic flow from outlying communities and attract more qualified buyers. Amy analyzed his current website which was more like an on-line brochure and provided several suggestions and observations about the site. Amy encouraged him to adjust the site to become a lead generating site with opportunities to obtain new customer data.

Currently, the business’s website offers numerous floor plans for on-line shoppers to analyze as they make their decision. Professional photos and an easy to use website design allow shoppers to get a realistic vision for their new home as they reflect on their choices. The information found on the site is update to date as they revise it weekly. The website offers buyers the opportunity to educate themselves as they make their buying decision. A brief form on the “Contact Us” page allows the business to capture new customer data from interested shoppers.

Since their initial meeting, the SBDC has assisted Dwayne in examining his financial position and analyzing his cash flow. With this review, Dwayne was able to obtain a loan to purchase the land and building as well as expand the business to include RV parts and service all on the same property. Dwayne said, “The SBDC’s insight into my financial position provided me with an invaluable understanding of how to take my business to the next level.”